THE SIPHERIO APPROACH
AI-powered messaging insights are revolutionary for pharma, but their true potential is unlocked when they move beyond the digital echo chamber. At Sipherio, we believe a comprehensive understanding of KOLs necessitates more than just social media analysis. Meaningful engagement strategies are built upon a foundation of diverse data, incorporating the nuanced, real-world perspectives gained from MSL interactions.
GO BEYOND THE TWEET
Imagine gaining insight into not just what a KOL is communicating online, but why. Sipherio’s approach combines the breadth of digital data – encompassing publications, podcast appearances, and platforms like X.com – with the depth of MSL insights derived from direct engagements. This powerful synergy enables you to:
-
Develop a 360-Degree View: Achieve a richer understanding of a KOL’s expertise, evolving interests, notable connections, and actual engagement patterns, observed both online and through in-person interactions.
-
Contextualize Digital Activity: Gain perspective on the motivations and underlying viewpoints behind a KOL’s online statements, informed by direct conversations and observations from your MSLs.
-
Identify Potential Opportunities: Uncover emerging areas of interest or possible collaborations that may not be immediately obvious from digital data alone.
OPTIMIZE ENGAGEMENT
Move beyond relying on fragmented data and begin engaging with greater precision. By analyzing both MSL notes and digital activity, Sipherio helps you to:
-
Pinpoint Promising Collaborations: Identify potential synergies and opportunities for joint research, publications, or valuable advisory board participation based on a more complete understanding of a KOL’s priorities and expertise.
-
Refine Engagement Efforts: Focus your resources on the KOLs who demonstrate the greatest influence and alignment with your strategic goals, informed by their real-world engagement and digital footprint.
-
Support More Informed MSL Interactions: Equip your MSLs with a comprehensive understanding of each KOL prior to meetings, facilitating more relevant, impactful, and efficient discussions.
FUEL STRATEGIC DECISIONS
Transform raw data into actionable intelligence. Sipherio’s integrated approach allows you to:
-
Uncover Deeper Insights: Understand KOL discussions, concerns, and emerging trends observed both online and offline, leading to more informed medical strategies.
-
Tailor Communication with Precision: Craft medical information, educational materials, and communication strategies that resonate with KOLs’ specific needs and perspectives, identified through both digital and in-person interactions.
-
Identify Evolving Opinions: Detect shifts in perspectives and emerging areas of focus earlier by analyzing the combined signals from digital sources and MSL feedback.
DRIVE IMPACTFUL COLLABORATIONS
Don’t settle for incomplete insights. Unlock a more comprehensive understanding of your KOL engagement strategy by integrating real-world perspectives with advanced AI capabilities. Discover how a more holistic view of your KOLs can foster more impactful collaborations and contribute to the advancement of your medical objectives.
Would you like to integrate your MSL insights into our KOL database? Let’s talk.
